Mrs. Cavanaugh's logo redesign and Visual Identity Pkg
Mrs. Cavanaugh's Visual Identity Package (Letterhead, business card and envelope) and logo redesign.
We had to keep elements of the original logo, and just tweak it to be more pleasing. The original typography is very outdated, sharp and uninviting. So I used a font reminiscent of the era when they started their business, but more modern, rounded, smooth and inviting, with less harsh ascenders and descenders.